We have two boys. We give them an allowance (1/3 to spend, 1/3 to save, 1/3 to give). Our oldest always wants to save up for something big, but then he goes into Target, or a gift shop, or one of those stores you have to walk through after getting off a ride at Disneyland, and suddenly he “neeeeeeeds” things he sees for the first time in his life.

We tried teaching him to set a goal, put a photo up of the thing he was saving for, but nothing could curb his impulse buying. Finally we started recording every purchase he made alongside a photo, and every week we would tally up what he spent and show him how much he could have had that day if only he hadn’t wasted his money.

The lesson sunk in.

Unsquander is an app that fundamentally rewires kids who impulsively waste their money into kids who know how to save.